Urban Vibes, Artistic Minds.
PROSA is a bold urban brand, bringing unique designer pieces to the world through responsible thinking and storytelling.
PROSA is a bold urban brand, bringing unique designer pieces to the world through responsible thinking and storytelling.
Drawing inspiration from the dynamic energy of city life, we translate this into clothing that's both stylish and functional. By collaborating with the most exciting artists, influencers, and creative minds, we curate collections that are as individual as you are.
We use high-quality, eco materials that minimize our environmental impact. Result is conscious clothing that is good for you and good for the planet. We prioritize quality over quantity, ensuring your clothes stay beautiful for years to come.
Slovak artist Silvia Ďurovcová translated her artistic vision onto handmade clothing and accessories, marking the inception of the brand. IAM merch was born, representing a fusion of art and fashion.
Brand took its first steps towards becoming a recognized name. Silvia’s wearable art gained traction and established an online presence, offering a platform for enthusiasts to embrace art-inspired fashion. The brand’s unique canvas-to-clothes concept garnered attention.
The brand evolved, transitioning from IAM to PROSA. While retaining its commitment to artistic expression, PROSA incorporated urban influences and innovative elements. The rebranding encapsulated the journey from art-centric beginnings to a broader narrative.
Collaborating with artists, influencers, and creatives to bring unique stories to life through our collections.
Silvia Ďurovcová
Founder of PROSA Brand, Head Creator
Silvia Ďurovcová, abstract painter, has captivated audiences through her art showcased in solo and group exhibitions across Europe. Her work evolved as she drew inspiration from dreamlike themes. Using a vibrant palette, Silvia creates colorful compositions employing acrylics, oils, pastels, and sprays to bring her visions to life.
Serving as the main artist and founder of PROSA, she infuses her distinctive artwork into every fashion piece. This seamless blend of art and fashion represents her commitment to innovative self-expression, and her brand’s collections are an extension of her artistic vision.
Explore our exclusive collabs crafted with creative visionaries from around the world.
